Launch

Analytics

We use data gathering to empirically test business assumptions so that marketing decisions are made based on facts instead of intuition.

• Goal Definition

  Stay focused on predictors of growth and profitability by establishing which user behaviors lead to favorable business outcomes.

• Metrics Platform

  Make logical marketing decisions based on user behavior metrics generated by industry-leading tracking tools.

• Custom Analysis

  Execute practical and clearly defined next steps based on evidence-based recommendations grounded in careful monitoring of customer, product, and business metric sets.

Brand and Messaging

Our Discovery Branding process leverages natural selection such that the market evolves your brand for you, driving valuable differentiation.

• Persona Development

  User-centricity isn’t just the key to great software, it’s the key to great brands. We create fully-imagined representations of your users, with all their needs and wants explicitly defined, to inform tactical brand decisions.

• Discovery Branding

  Your brand is a dynamic combination of your unchanging core values and ever-changing market preferences. Our brand creation process involves numerous rounds of split-testing to ensure your brand is relevant and valuable.

• Discovery Messaging

  We help you communicate your product’s worth efficiently and accurately through precise language that is continually tested and revised to be as effective as possible.

Marketing

We take an agile approach to marketing that shifts resources into the highest-performing channels to capture exponential growth as it happens.

• Content Strategy and SEO

  Provide desired content in highly-visible ways to measurably improve user experience as well as your search engine rankings.

• Online Advertising

  Drive userbase growth, cash flow, and profitability while increasing awareness of your product through PPC, banners, and social media.

• Direct Mail

  Your competition will likely overlook the mailbox. That is why your ROI can be so high, particularly when leveraging QR codes and online promotions.